We explore the story of City Grill Group, whose customers have rejoiced in the restaurant chain’s delicious grilled food and impeccable service for 20 years.
SATIATING BUCHAREST’S HUNGER
Known as ‘Little Paris’, Bucharest benefits from several rich European cultures, amassing influence from a range of distinctive nations including Russia, Greece, Germany, and Serbia, creating an elegant and diverse city.
Due to this confluence of traditions, Romania’s capital presents a melting pot of cuisines, flavours, and spices, producing a unique food landscape.
Expertly mixing the harmonious blend of Romanian gastronomy, City Grill Group (City Grill) creatively combines the distinctive flavours with Asian and Western influences to present hearty dishes to those that call the city home.
Celebrating its 20th anniversary this year, the company was founded by two passionate restaurateurs with extensive backgrounds in hospitality and entrepreneurship.
Created from a perseverance to produce tasty dishes with the finest raw, whole ingredients, each of City Grill’s menu items revolve around top-of-the-range meat and local vegetables. Since its inception, therefore, the company has strived to offer the best grilled food prepared with the freshest ingredients.
It was equally as important to the founders of City Grill to create a restaurant business with an inviting and friendly atmosphere that would encourage loved ones to come together around a table of distinctly Romanian plates.
It also aims to pamper its guests, regardless of food preferences and location. As a result of this conviction, the company has achieved a restaurant repertoire of unmistakeable and beloved Bucharestian cuisine.
AN UNMATCHED RESTAURANT REPETOIRE
Considering that the Romanian food and beverage industry is comparatively underdeveloped in light of other European nations, City Grill is at the forefront of the country’s hospitality sector, offering delicious dishes in four locations across prominent parts of Bucharest.
Holding a special place in the restaurant’s repertoire as the inaugural site, City Grill Primăverii opened its doors in 2004 and soon became a hot spot for the best grilled food in the city. Today, this location still promotes the highest standards of service, which has become the renowned business card of City Grill.
The Primăverii site offers an ambient atmosphere that welcomes families for a wholesome and memorable dinner. Diners can choose from a vast range of minced meat rolls that satisfy the hunger pangs of even the fussiest eaters.
Elsewhere, nestled in the centre of the Bucharest is City Grill Covaci, which features a chic interior design to match the diverse tastes offered on the menu. In this restaurant, City Grill invites its guests to discover the indescribable joy of a perfectly prepared steak.
In the warmer months, restaurant goers can also enjoy the expansive terrace where they can enjoy beautiful views of the city whilst tucking into tasty food. In the winter, the grill, arguably the heart of the restaurant, warms the room with mouthwatering aromas.
The simultaneously traditional and urban menu offers minced meat and cabbage rolls, skewered meats, roast beef steak, grilled fish, as well as veal cutlets. Evidently, traditional Romanian dishes find a distinctive home at City Grill, whose Covaci site sits nicely at the centre of the Unirii Square.
Meanwhile, City Grill Floreasca caters to Bucharest’s urban young professionals, offering the ultimate lunchtime snack or post-work dish in the bustling business district.
Equally as distinctive, City Grill Băneasa presents a welcome respite for those who have shopped till they’ve dropped in the city’s commercial district. Here, guests can choose from the best barbeque dishes that Bucharest has to offer, coupled with lighter dishes such as vegetable and tomato cream soup, eggplant salad, and a long list of delightful side dishes. If this wasn’t enough, visitors to Băneasa also have the chance to sample a range of bold wines and freshly pressed juices.
Meeting the needs of passengers travelling to Romania, City Café opened in 2011 in the departures terminal of Otopeni Airport, and is the ideal place for tourists to start their Romanian culinary journey. Offering both healthy and mouth-watering treats, the cafe is the best place to grab a tasty sandwich or cookie before you hit the skies.
SOMETHING FOR EVERYONE
City Grill’s visitors are in for a treat as soon as they walk through the door, offering an abundant but refined array of flavours and the very best of Romania’s cuisine.
Alongside impeccable service and nationally renowned dishes, the company also strives to support its local communities and loyal customers.
In particular, City Grill supports customers who are of the age of 65 years and over by providing an inviting place of sanctuary and kind-heartedness for those affected by illness or loneliness.
The restaurant chain is proud to offer its support in collaboration with the Princess Margareta of Romania Foundation, a non-governmental organisation (NGO) that provides support for young children and the elderly in areas of education, community development, civil society, health, and culture.
Customers can donate to the charity and help the elderly through the ‘menu in waiting’ initiative, which makes providing aid easy and accessible. Visitors can reserve a table, and by doing so, are providing an elderly individual with a special birthday meal or festive Christmas dinner.
Furthermore, as a result of the money raised and the contributions of the foundation’s volunteers, City Grill provides a hot, delicious meal for those who need it most.
Elsewhere, the company offers the ideal host location for any event or party, providing the perfect place to forge unforgettable memories. Whether a wedding, christening, or funeral, the City Grill team work hard to create the desired atmosphere and a bespoke menu.
Each event has a dedicated advisor that works closely with customers to ensure that all their requests are met, helping choose menu items and personalised themes as well as suggesting which City Grill location would be most appropriate.
Once a theme and location has been chosen, customers can sit back and relax as the event organisers take the wheel and oversee the entire pre-preparation process.
Evidently, the company offers more than delicious food, proactively providing for many communities across Bucharest and ensuring every customer has the most enjoyable experience possible.
A RELIABLE FOOD CHAIN
As a continuation of City Grill’s endless community support, the company aims to draw from the local supply chain as much as it can. This includes using locally sourced ingredients to not only offer the freshest food, but also champion small to medium-sized enterprises (SMEs) across Bucharest.
The company’s affinity with freshness is further exemplified by the fact that it utilises a central kitchen for production, which ensures unmatched efficiency in meeting the needs of a busy restaurant, whilst also guaranteeing that the same raw ingredients are used consistently across its many locations.
In cases where ingredients such as meat cannot be provided by Romanian producers, City Grill turns to trusted suppliers in Austria, Germany, and Italy to provide top-of-the-range produce. Otherwise, guests can rest assured that what they are eating is strictly Romanian grown.
As for the company’s extensive drinks list, it draws upon big names in the beverage industry, including Romania’s ‘king of beer’, Ursus Breweries, as well as industry giants such as PepsiCo.
City Grill also has a strong partnership with Selgros Romania, who provide many of the key ingredients needed to deliver the ultimate dining experience for customers.
Ultimately, the company offers state-of-the art and indulgent Romanian cuisine that adheres to cultural tradition and complements each restaurant’s friendly and inviting atmosphere.
CITY GRILL GROUP PARTNER
